Market Intelligence and ICP Validation
Who is the customer and what do they really want to achieve?
- market research + benchmark
- purpose mapping
- field-validated ICP
Digital Innovation Lab: We help you map problems, test hypotheses in the market and define your MVP scope before writing code.
Trusted by:
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/// /// /// /// /// /// /// /// /// /// /// Spending on gut-feeling ideas only to find out later that nobody wants to buy.
The team ships code, but revenue never grows.
Which projects deserve investment and which should be killed.
The engineering budget goes to waste on features nobody uses.
To us, software is craftsmanship.TALLER, from the Spanish: the workshop where the artisan works.
Sociologist Richard Sennett, in The Craftsman, defines craftsmanship as a basic human impulse: the desire to do a job well for its own sake.
Taller, in Spanish, is the word for the workshop: the place where the artisan practices their craft. We chose this name on purpose.
That is why we work like artisans: we start by understanding your business, study the material before cutting and weigh every product decision with care. Every choice is intentional.
The result is a product tailor-made for your business, built to serve your strategy and to last. Software made by people who master the craft.
Stop overloading your team right now. Validate what actually has sales potential while reducing financial risk.
[ I want to stop burning money ]We align leadership expectations and collectively map every certainty, assumption and doubt about the new product using the CSD Matrix.
We go into the field. We interview your ICP, map the competition and design the perfect Value Proposition to secure Product-Market Fit.
We connect the pain uncovered in research to an executable value proposition. We design the business model, define positioning and establish the success metrics.
We turn strategy into tangible artifacts: macro architecture, cost analysis and technical feasibility, scope slicing (User Story Map) and a navigable prototype tested with real users.
Executive showcase with the consolidated dossier: risk analysis, sliced MVP scope, effort and cost estimate. The ammunition you need to defend the investment in the boardroom.
Every company arrives with part of the homework done. We respect that — and only charge for the module you don't have yet. Every engagement starts with the Immersion and ends with the Executive Dossier.
Who is the customer and what do they really want to achieve?
How does your solution solve the problem and generate revenue?
How does it work, what does it cost and how will we build it?
8 weeks. 17 deliverables. One executive decision. For those starting from scratch — or who want a complete R&D Lab plugged straight into the core operation.
From validation straight to code, without switching partners at the most critical moment.
Market-validated arguments to approve or kill ideas with real evidence.
Find out if the idea is viable at a tiny fraction of what it would cost to build it in full.
Get an MVP focused on what generates real market value.
Book a conversation to bring your product into the Innovation Lab.
talk to an expert →
Who put their trust in our method.
"One of our key projects was under the responsibility of the Taller team — an extremely positive and enriching experience. We could count on a highly committed, dedicated and organized team, backed by a company with clear, well-structured processes conducted with rigor and excellence."
CEO · Eightware
"The Innovation methodology led by Taller was an important strategic process to organize the project's initial ideas. This early stage brought more clarity about the goals, and decisions became more focused and consistent."
CEO · VIA-App